Frequently asked questions
Small and mid-sized businesses — typically between $500K and $10M in annual revenue. If you're too early stage or too enterprise, we'll tell you honestly rather than take your money.
Absolutely. ICG operates remotely and works with businesses across the US. Location has never been a barrier to good marketing work.
We don't lock into a single industry — we specialize in the problems that show up across all of them. Fragmented marketing, unclear attribution, wasted spend, and agencies that report activity instead of outcomes. Those problems don't discriminate by industry.
No. Project work is scoped and bounded. Retainers have a minimum commitment of 3-6 months because meaningful results take time — but we're not in the business of locking clients in. If it's not working, we'll be the first to say so.
You walk away with everything you need to do exactly that. The audit is yours. The roadmap is yours. We don't hold anything hostage hoping you'll hire us for the next step.
Against outcomes that matter to your business — leads, revenue, conversion rates, cost per acquisition. Not impressions, not follower counts, not vanity metrics designed to make our invoice look justified.
For larger project engagements, yes. We'd rather work out a payment structure that makes sense than lose a good client fit over timing. Ask us.
It depends entirely on what your business actually needs — which is why we don't publish a fixed retainer package. After the audit we'll know exactly what's worth doing and build the scope around that.
Occasionally, for specific execution needs like design or development. When we do, we manage them directly and remain your single point of contact. You never get handed off.